Alresford Museum

Relax and take a trip back in time

Hellards Estate Agents

We are grateful for the financial support from Hellards Estate Agents.

Alresford Crafts

Alresford Crafts soft toys and dolls are well known, and often sold on internet auction sites, as collector’s items. The Alresford Museum has acquired a collection of these soft toys, including the hedgehog, kangaroo (with a baby), Teddy bear, Polar bear, dinosaur and squirrel. One of the Alresford Crafts Teddy bears, known as a Honey Bear, was said to be unique in that it was designed to have a flat bottom, which made it easy to bend its legs and make it sit down properly, without having to lean against anything.

For around 25 years Alresford Crafts was a major business venture in the town, making dolls and soft toys. Perhaps more than any other, this business promoted the name of Alresford to consumers across the world. John and Margaret Jones started trading from the two lower floors of the Town Mill, a building at the bottom of Mill Hill, Alresford, which dates from 1189.

In 1977 Alresford Crafts started planning a workshop where doll’s heads, hands and feet could be produced. Initially these were made of bone china, but then production switched to using porcelain. They were proud of producing their dolls wholly in England, and did not call their dolls ‘China dolls’. In fact the company adopted a logo that just used the word ‘Alresford’ – and so had to add a subheading of “…say it Alls-ford” to help with the problem of pronunciation, particularly for the Chinese and Japanese people, when trying to order the dolls!

The Alresford Crafts business closed in 1992, with a major sale of the remaining stock, attended by most of the ladies of Alresford. Read the full article.

The Museum has also acquired a number of the catalogues, price lists and marketing material which are listed here.